Free PDF Marketing, by Shane Hunt, John Mello
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Marketing, by Shane Hunt, John Mello
Free PDF Marketing, by Shane Hunt, John Mello
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McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students' lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing's focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students' lives -- themselves -- is only further improved by the program's availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.
- Sales Rank: #31318 in Books
- Published on: 2014-01-03
- Format: Large Print
- Original language: English
- Number of items: 1
- Dimensions: 11.10" h x 1.00" w x 8.80" l, 2.79 pounds
- Binding: Hardcover
- 496 pages
- Loose Leaf
Most helpful customer reviews
2 of 2 people found the following review helpful.
At times it feels like the writer/publisher is just trying to expand the volume ...
By Max
At times it feels like the writer/publisher is just trying to expand the volume of the book. I am pretty sure the book can be shortened.
1 of 1 people found the following review helpful.
Nice
By Jacob
A nice read; the book is written well, easy to follow, and is interesting. At the beginning of the chapter there is a section called "Executive Perspective" that highlights a professional in a certain field and asks them how marketing is relevant to their job and also gives advice for soon to be graduates.
1 of 1 people found the following review helpful.
Market yourself.
By ScottB
Good book. Nice breakdown of the marketing concept. The sections on "Marketing yourself" is worth the read. It's nice to see how the book has a section on how to get "yourself" out there and helps you create a nice profile. Easy to read and does not demand a huge vocabulary.
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